In Partnership with Peach Marketing, we implemented a contest based activation for Experience Acadie during the 2019 Acadian Congress. The goal for this activation was to invite attendees to upload a 1-minute video and explain what l’Acadie meant to them. These videos were automatically sent to a microsite that we had created for the participants to retrieve their video and share it on social media for a chance to win a 7- day trip for two to any Acadian regions in the Maritime!
Benefits of the activation:
Real-time sharing on social media
Increase the promotion and viral potential of the event.
Captivate the Consumer in a fun and engaging way